Non-Technical PMs Build Better Data Products

The best data product managers aren’t always the ones who can write SQL. David Ohnstad reveals why hiring non-technical PMs often yields better outcomes than promoting engineers into management—and what hiring managers are getting wrong.

Data Product Adoption: Why Teams Build What Nobody Uses

A technically perfect data product can fail spectacularly if end users don’t understand it. David Ohnstad’s seven-month health scoring model crashed to zero usage in 90 days—not because the data was wrong, but because the customer success team couldn’t explain what it meant.