David Ohnstad, Author at David Ohnstad

Data Council Strategy: Why Most Companies Get It Wrong

Microsoft’s data council announcement sparked a wave of copycat initiatives. But most companies miss the critical difference between launching a data council and building one that actually drives decisions. Here’s what separates success from expensive theater.

Federated Data Architectures: Accountability Without Authority

When two teams define ‘closed deal’ differently, who owns the problem? David Ohnstad reveals how federated architectures shift accountability to product managers without giving them the authority to enforce data governance—and what to do about it.

Federated Data Architectures: Why PMs Fail

Henkel’s data platform shipped perfectly on time and budget—yet nine months later, nobody trusted the reports. The problem wasn’t the data or design. It was an organizational structure that gave product managers accountability without authority.

Data Product Reviews: Why They Fail Before Starting

A polished seventy-three-slide deck wasn’t enough to save this quarterly review. When the VP asked which initiatives actually changed business decisions, the room went silent. The problem wasn’t preparation—it was measurement. Here’s how to fix it.

Data Product Manager Reporting Structure: Where It Matters

Three competing org charts reveal a structural confusion plaguing data teams: where should the data product manager actually report? As organizations restructure around AI capabilities, this decision shapes everything from velocity to outcome ownership.

Data Product Manager Org Structure: Reporting Lines That Matter

When your company restructures its data organization, the slide deck shows the vision—but hides the real question: who do data product managers actually report to? David Ohnstad explores the hidden tensions that determine whether your data PM role survives.

Data Product Management Strategy: Building for Impact

Most organizations struggle with data product execution because they lack clear strategy alignment. David Ohnstad reveals how enterprises bridge this gap through structured frameworks and stakeholder collaboration to drive measurable business outcomes.

Author: David Ohnstad