Non-Technical PMs Build Better Data Products

The best data product managers aren’t always the ones who can write SQL. David Ohnstad reveals why hiring non-technical PMs often yields better outcomes than promoting engineers into management—and what hiring managers are getting wrong.

Data Product Management: Why 82% of Analytics Fail

A VP of Analytics delivered 47 dashboards in 11 months. Six months later, only four were still used. According to Gartner, 82% of enterprise analytics initiatives fail to drive sustained decision-making. The problem isn’t execution—it’s solving for the wrong outcome entirely.